Fractional + Strategic Communications Consulting
Penniman & Company
Senior communications counsel for organizations that need expert leadership now — without the full-time overhead. 25+ years of experience across health, science, non-profit, and humanitarian sectors.
elizabeth@pennimanandco.com →What I Do
Fractional CCO / SVP
Senior communications leadership on a fractional basis — embedded in your team, accountable for strategy and execution, without a full-time commitment.
Team Building & Gap Analysis
Assess communications infrastructure, identify capability gaps, recruit and build high-performing teams, and establish frameworks for measurement and accountability.
Crisis & Reputation
Real-time crisis counsel, media response, stakeholder communications, and long-term reputation recovery — from acute incidents to sustained risk management.
Strategic Communications
Narrative development, brand positioning, campaign architecture, and integrated communications planning that drives measurable outcomes.
Executive Communications
Speechwriting, messaging frameworks, media training, and thought leadership strategy for C-suite and board-level principals.
Digital & Social Strategy
Organic and paid social strategy, content architecture, digital brand presence, audience growth, and sentiment monitoring across platforms.
Impact by the Numbers
25+
Years leading communications at the highest levels
1,500%
Digital impressions growth at HHMI in under one year
7.5M+
Social followers built at the American Red Cross across five platforms
“I build communications functions that outlast me — teams, strategies, and reputations designed for the long term.”
Visual Storytelling & Digital Media
A selection of video content produced across organizations — from the HHMI “Scientist Spotlights” public engagement series, which trained researchers in science communications for media and social platforms, to brand storytelling at the American Red Cross and the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF).

Scientist Spotlights
Bonnie Bassler
HHMI Investigator, Princeton

Scientist Spotlights
David Baker
2024 Nobel Laureate

Scientist Spotlights
Nels Elde
HHMI Investigator, U of Utah

Scientist Spotlights
Huda Zoghbi
HHMI Investigator, Baylor

Brand Video
We Are the American Red Cross
American Red Cross

Brand Video
AIDS @ 30
International AIDS Conference
Sector Experience
| Howard Hughes Medical Institute | Chief of Communications |
| American Red Cross | VP of Communications |
| Elizabeth Glaser Pediatric AIDS Foundation | VP of Global Communications |
| Burson-Marsteller | VP & Senior Creative Director |
| Office of the U.S. Surgeon General | Director of Communications |
| The White House | Speechwriting & Public Affairs Staff |
| Corporation for Public Broadcasting | Senior Consultant |
Work Together
Engagement Types
Fractional · Project · Retained
Flexible structures for interim leadership, defined projects, or ongoing strategic counsel.
Sectors Served
Science · Health · Humanitarian · Non-Profit · Corporate
Deep expertise in mission-driven organizations, public health, and regulated industries.